"I love seeing a movie with a big crowd," he says. "But I had no idea how many obnoxious ads Id have to endure ? it really drove me crazy. After sitting through about 15 minutes of ads, I turned to my wife and said, Maybe we shouldve gone to Jim Carreys house after all. "When DreamWorks marketing chief Terry Press took her young twins to see "Robots" this year, she said, "My own children turned to me and said, Mommy, there are too many commercials! Now, when the lights go halfway down, Im filled with dread. The whole uniqueness of the moviegoing experience is being eroded by all the endless ads."
http://bigpicture.typepad.com/comments/2005/07/declining_movie.html
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