Monday, January 15, 2007

Privately, Hollywood Admits DRM Isn't About Piracy

Finally, the truth comes out. DRM technologies like the copy protected cds, copy protection flags on video content, css encryption on dvds, the new hddvd encryption, etc isn't about piracy. It's about:

The basic point is that access control technologies are becoming more and more refined. To create new, desirable product markets (e.g., movies for portable digital devices), the studios have turned to DRM (and the law) to create the scarcity (illegality of ripping DVDs) needed to both create the need for it and sustain it. Rather than admit that this is what they're doing, they trot out bogus studies claiming that this is all caused by piracy. It's the classic nannying scheme: "Because some of you can't be trusted, everyone has to be treated this way." But everybody knows that this nanny is in it for her own interests.

Like all lies, there comes a point when the gig is up; the ruse is busted. For the movie studios, it's the moment they have to admit that it's not the piracy that worries them, but business models which don't squeeze every last cent out of customers. 

In a nutshell: DRM's sole purpose is to maximize revenues by minimizing your rights so that they can sell them back to you.


http://arstechnica.com/news.ars/post/20070115-8616.html

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