Tollbooths, ATMs, doctors offices, online chat: You leave critical personal data behind wherever you go. Lets follow one American as he scatters his digital DNA. First, Meet Mark, a graphic designer in Chicago. Like most of us, Mark knows his boss can read his e-mail, insurers can access his medical data. but hes blind to the bigger truth: personal data is collected, and sometimes shared, at a fantastic rate.
http://www.popsci.com/popsci/science/article/0,12543,260388,00.html
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