As a business culture, weve invested billions of dollars in bits and bytes and gadgets and features without investing similarly in the organizational changes necessary to deploy that technology effectively. Technology exists to build a better brand or to improve customer relations -- pick your objective. But we have been implementing technology over the past few years almost without regard for the changes that it demands of our organizations. And thats where the great opportunity lies. Quit looking for the next big thing. Put the technology thats sitting on the shelves to work, and do it with a clear purpose. Empower your employees to get something done. Change the process. Make a contribution to organizational effectiveness.
http://www.fastcompany.com/magazine/60/one.html?partner=rss
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