Thursday, August 11, 2005

They Have a Better Idea ... Do You?

At Ideo, we believe that enlightened trial and error beats the planning of flawless intellects. In other words, we fail faster to succeed sooner. The reason is simple: the best solutions to most problems are rarely the most obvious. So we brainstorm lots of ideas, prototype the most promising ones, and learn from those that dont work.
http://www.fastcompany.com/magazine/10/one.html
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