At Ideo, we believe that enlightened trial and error beats the planning of flawless intellects. In other words, we fail faster to succeed sooner. The reason is simple: the best solutions to most problems are rarely the most obvious. So we brainstorm lots of ideas, prototype the most promising ones, and learn from those that dont work.
http://www.fastcompany.com/magazine/10/one.html
Thursday, August 11, 2005
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