Forget your image of an economist as a crusty professor worried about fluctuating interest rates: Levitt focuses his attention on more intimate real-world issues, like whether reading to your baby will make her a better student. Recognition by fellow economists as one of the best young minds in his field led to a profile in the New York Times, written by Dubner, and that original article serves as a broad outline for an expanded look at Levitts search for the hidden incentives behind all sorts of behavior. There isnt really a grand theory of everything here, except perhaps the suggestion that self-styled experts have a vested interest in promoting conventional wisdom even when its wrong. Instead, Dubner and Levitt deconstruct everything from the organizational structure of drug-dealing gangs to baby-naming patterns.
http://www.amazon.com/exec/obidos/tg/detail/-/006073132X/qid=1125513008/sr=2-1/ref=pd_bbs_b_2_1/002-3809526-9000844?v=glance&s=books
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