Okay, time to get to the point: Its harder than ever these days to stay cool in our one-hit wonder world, where there are so many possibilities being thrust upon us. Marketers, advertisers, PR agencies, publishers, politicians, corporations, sports owners and webmasters are constantly trying to figure out not only how to build hype around something, but also to keep it. As theyve found, building a loyal following for any extended period of time is an absolute bitch to do. The cool market is super-saturated. Because of technology -- the multi-channel universe, the web, email, instant messaging, cellphones -- culture moves faster than it ever has, and its hard to keep up with Whats Hot and Whats Not (are those lists still cool?). By the time you find out somethings killer, tight, mint or dope, its pretty much had its day. Cool things get 15 seconds these days, not 15 minutes.
http://www.shift.com/content/web/18/1.html
Popular Posts
-
Lots of funny stuff today. Tim, check this one. http://www.penny-arcade.com/view.php3
-
Very dry, dull book with some basic financial info like ROI and cash flow. Not a lot here.
-
I've learned a great many things over the past month... "friends" at work are not neccessarily friends, people you thought wer...
-
The probes findings have provided a few salient new notions about the nature of cosmic reality. For starters, the universe is 13.7 billion y...
-
Brad Dalton is the first to admit his theory is far-fetched: that bacteria could account for odd light emissions, as well as the reddish hue...
-
In a mine in California, scientists found the smallest bacteria so far discovered -- living in conditions as acidic as battery acid. Why thi...
-
Not a bad audio book, but I expected more. Big ideas: Build a high performance, high-trust culture; Identify desired results and un...
-
Good acting, great writing, but ultimately falls flat due to it's inner pretentiousness and consequence-free portrayal of teen pregnancy...
-
Increasingly, the overstretched and overburdened have a new answer to work lives of gunning harder for what seems like less and less: Dont j...
