This book is very interesting. Compelling arguements that roughly one in ten determine the course of most societies, businesses, and personal decisions. They are educated, socially active, and have an opinion that is listened to. They are on the leading edge for new technology updates and social trends. They demand autonomy and control over their own life. They demand positive experiences over convienience. They are, for want of a better word, the Influentials.
Heres how you utilize them:
1. Be where the information is
2. When the critics come knocking, invite them in
3. Get out into the community
4. Make it easier -- then make it easier still
5. Know the "exceptions" -- and keep up with them
6. Be a brand, tell the world.
http://www.amazon.com/exec/obidos/tg/detail/-/0743227298/qid=1072986155//ref=sr_8_xs_ap_i0_xgl14/103-7195468-2096645?v=glance&s=books&n=507846
Popular Posts
-
http://www.homestarrunner.com/sbemail94.html
-
...why was this given the file name of skyfall?... Certain information, while not specific as to target, gives the government reason to beli...
-
Some good stuff from a Canadian futurist: - The rising power of the knowledge worker - Continuous training replaces job security; respect is...
-
The concept of dragons was probably brought to Japan around 2,000 years ago, along with the technology for paddy agriculture. Their images h...
-
Very dry, dull book with some basic financial info like ROI and cash flow. Not a lot here.
-
Someone that gets it. Service-oriented software, when done correctly in a platform-agnostic way can be flexible, cheap, and can motivate m...
-
Not a bad audio book, but I expected more. Big ideas: Build a high performance, high-trust culture; Identify desired results and un...
-
Here's my (edited) journal entry for this event dated 12/01/98: Wow. I just sessioned and started reading "The Tao of Physics...
-
http://esamultimedia.esa.int/images/marsexpress/377-260208-2149-6-co-01-HebesChasma_H1.jpg
-
From the bygone debates over DDR vs. RDRAM to the current controversy over Apples DDR implementations, one issue is commonly misunderstood i...
