This book is very interesting. Compelling arguements that roughly one in ten determine the course of most societies, businesses, and personal decisions. They are educated, socially active, and have an opinion that is listened to. They are on the leading edge for new technology updates and social trends. They demand autonomy and control over their own life. They demand positive experiences over convienience. They are, for want of a better word, the Influentials.
Heres how you utilize them:
1. Be where the information is
2. When the critics come knocking, invite them in
3. Get out into the community
4. Make it easier -- then make it easier still
5. Know the "exceptions" -- and keep up with them
6. Be a brand, tell the world.
http://www.amazon.com/exec/obidos/tg/detail/-/0743227298/qid=1072986155//ref=sr_8_xs_ap_i0_xgl14/103-7195468-2096645?v=glance&s=books&n=507846
