The sun was setting on Laura Betterlys six-bedroom house as she reviewed a pair of outgoing e-mail messages one last time. Satisfied, she moved her cursor to the "send" icon and clicked."Its that simple," Ms. Betterly said triumphantly, swiping her palms. She had just dispatched e-mail messages to 500,000 strangers. Half saw the subject line: "Dont miss your chance to win 2002 Lexus RX300." The other half saw: "Win a trip to Nascar!"Ms. Betterlys messages joined the roughly two billion other unsolicited commercial e-mails that hit in-boxes around the world every day. The company she runs from her home, Data Resource Consulting Inc., sends out as many as 60 million such messages a month. That puts the 41-year-old single mother in the most hated breed on the Internet. She sends spam."Im just trying to make a living like everyone else," says Ms. Betterly. Her e-mail marketing operation, she says, allows her to raise her children, Chris, 10, and Craig, 11, and to spend quality time with them. "You can call me spam queen, I dont really care. As long as Im not breaking any laws, you dont have to love me or like what I do for a living."
http://online.wsj.com/article_email/0,,SB1037138679220447148,00.html
Tuesday, November 12, 2002
Popular Posts
-
Some good stuff from a Canadian futurist: - The rising power of the knowledge worker - Continuous training replaces job security; respect is...
-
Not a bad audio book, but I expected more. Big ideas: Build a high performance, high-trust culture; Identify desired results and un...
-
Very dry, dull book with some basic financial info like ROI and cash flow. Not a lot here.
-
Here's my (edited) journal entry for this event dated 12/01/98: Wow. I just sessioned and started reading "The Tao of Physics...
-
... or, Decemberween. Whatever. http://www.homestarrunner.com/xmas04.html
-
Peruvian archeologists have discovered the first full Inca burial site at Machu Picchu since the famous mountaintop citadel was discovered 9...
-
Increasingly, the overstretched and overburdened have a new answer to work lives of gunning harder for what seems like less and less: Dont j...
-
http://www.homestarrunner.com/sbemail94.html
-
U.S. President George Bush is a big winner in this year's World Stupidity Awards, joining the likes of the entire petroleum industry and...
-
Very good bottle as a gift from Jason. Clean, woody, and elegant. http://www.theglenrothes.com/uk/