Theatre owners and studios dont seem to realize that a big part of the reason that people dont go to theatres is that they have to sit through 20 minutes of ads to watch the movie theyve paid 12 bucks to see. This is just going to drive more and more to download movies off the net and watch them at home.
http://www.usatoday.com/money/media/2005-12-06-cinema-ads_x.htm
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