The trailer for Michael Moores new film about Bush and 9/11. Looks amazing.
http://www.ifilm.com/filmdetail?ifilmid=2642193
Tuesday, June 8, 2004
Suicide by Pseudoscience
The Union of Concerned Scientists in a February report pointed out something the science press has known for years: The Bush administration has no respect for science. Ideologues prefer to make up the laws of nature as they go.
http://www.wired.com/wired/archive/12.06/view.html?pg=4?tw=wn_tophead_3
http://www.wired.com/wired/archive/12.06/view.html?pg=4?tw=wn_tophead_3
Monday, June 7, 2004
The Brand Mindset
Good book. Genuine brands are:
internalized sum of impressions distinctive position in minds eye perceived functional and emotional benefits
Business Expertise (Doing things right)+
Brand Expertise (Doing the right things) =
Optimum Brand Equity
http://www.amazon.com/exec/obidos/tg/detail/-/007134795X/qid=1086713868/sr=1-1/ref=sr_1_1/103-8364830-6977448?v=glance&s=books
Business Expertise (Doing things right)+
Brand Expertise (Doing the right things) =
Optimum Brand Equity
http://www.amazon.com/exec/obidos/tg/detail/-/007134795X/qid=1086713868/sr=1-1/ref=sr_1_1/103-8364830-6977448?v=glance&s=books
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