Tuesday, June 8, 2004

Farenheight 9/11

The trailer for Michael Moores new film about Bush and 9/11. Looks amazing.
http://www.ifilm.com/filmdetail?ifilmid=2642193
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Suicide by Pseudoscience

The Union of Concerned Scientists in a February report pointed out something the science press has known for years: The Bush administration has no respect for science. Ideologues prefer to make up the laws of nature as they go.
http://www.wired.com/wired/archive/12.06/view.html?pg=4?tw=wn_tophead_3
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Monday, June 7, 2004

The Brand Mindset

Good book. Genuine brands are:
  • internalized sum of impressions
  • distinctive position in minds eye
  • perceived functional and emotional benefits

    • Business Expertise (Doing things right)+
    Brand Expertise (Doing the right things) =
    Optimum Brand Equity
    http://www.amazon.com/exec/obidos/tg/detail/-/007134795X/qid=1086713868/sr=1-1/ref=sr_1_1/103-8364830-6977448?v=glance&s=books
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